Disaster Relief

Challenge

How do you rally employees to provide disaster relief in a muscular way that boosts long-lasting collegiality?

Solution

It’s wonderful when employees donate funds toward disaster relief – and it’s an act performed alone. Imagine shaping a charitable experience that sparks collaboration, makes an instant impact, and prompts employees to feel long-lasting pride in themselves and in their employer!

In response to the jarring separation of migrant children from their families at the U.S. Mexico border, Caring Capital:

• Identified a tri-state area agency housing 60 migrant children
• Learned the children desperately needed backpacks in which to store their few belongings
• Invited clients to decorate and donate our backpacks

Results

Within 24 hours of the invitation, four companies ordered a total of 60 Backpack Bundles, each including a Pack, Baseball Cap, Journal and colored pencils, and:

• Formed teams to decorate the Bundles
• Held a toy and gift-card drive, then tucked the extra goodies in the Packs
• Shipped the plump gifts to the social service agency
• Provided a Backpack Bundle to each child and thus conveyed, ‘You are not alone and not forgotten.’
• Celebrated their impact for good by posting team photos on their company intranets
• Enjoyed quiet pride in their collective commitment to community